Case Studies

The Impact of Structured Data on Building Feasts’ Online Visibility

Design & UX
Digital Marketing
Woocommerce

Hanna, the creative force behind Building Feasts, was looking to enhance her online presence and expand her audience. With a successful collection of recipes and popular supper clubs in London, Hanna aimed to continue running cooking classes and needed a website that could effectively showcase her recipes, allow users to book events, and support her food and travel journal.

Client:

Building Feasts

Website:

buildingfeasts.com

The Challenge

Hanna’s original website combined her food and travel blogging with recipes under single URLs, which did not rank well on Google due to the lack of optimisation and Schema markup that helps search engines understand the nature of the content. The website’s structure was confusing, making it difficult for visitors to navigate between recipes and blog posts. Hanna needed a solution that would maintain her unique personality while ensuring visibility among numerous other recipe sites. While she had a loyal audience with many repeat customers who engaged with her current website, she wanted to reach new potential followers.

The Solution

HappyKite were tasked with redesigning Hanna’s website and increasing her online presence and undertook the following steps:

  • Content Audit and Organisation: Conducted a thorough audit of Hanna’s existing content, separating recipes from food blog posts.
  • Competitor Analysis and Keyword Research: Analysed competitors and performed keyword research to inform the new category structure, ensuring recipes were easily accessible through search engines.
  • New Site Structure: Designed a new, user-friendly site structure to improve navigation.
  • Recipe Schema Integration: Implemented Schema markup for recipes to enhance search engine visibility, aiming to feature her content in Google’s recipe cards.

The Results

The strategic overhaul of Building Feasts’ website led to impressive improvements in online visibility:

0%
Organic Impressions
0%
Organic Clicks
0
Average Monthly Recipe Gallery Traffic from Search Results

Conclusion

The new website looks so FANTASTIC and it’s literally so much better than I ever could have imagined. I am SO happy that you were recommended to me!

Hanna Geller, Owner

By creating a new website, optimising existing content, and leveraging structured data, HappyKite significantly enhanced Building Feasts’ online visibility. This made Hanna’s recipes more accessible to a wider audience and connected potential followers with more of her content.

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