85% Growth in Revenue
The new website resulted in nearly twice the annual revenue compared to the previous design.
Enhanced Mobile Experience
Our responsive design meant that users could now buy from the site with ease, regardless of device.
Bespoke Clothing Builder
Our plugin customisation work allowed Frontline to add a line of ‘create your own’ products.
- Plugin Customisation
Established in October 2013, Frontline Apparel is a brand run under the company Power Nation who already have a successful design and printing company as well as a sports coaching facility. Frontline is more than just another fitness brand, providing a positive impact into the Fitness community. All their athletes are Frontline certified to have great attitudes and big hearts, providing on-line training advice and supplement recommendation.
After launching with a basic WordPress theme, Frontline were looking to drive further growth and brand recognition with a bespoke design and custom theme. They were also keen to develop a tool to allow their customers to design their own Frontline apparel. This was a facility that they had been offering offline for some time but had been unable to achieve on their website.
Upon receiving the brief, we were immediately impressed with how well engaged the Frontline team were with their ‘Frontline Army’, with several hashtags having a good volume of activity already. We wanted to showcase that loyal following by pulling in images tagged with #FrontlineArmy onto their homepage, to help demonstrate that they are more than just a business, Frontline is a family.
The old site was built using a free WordPress theme with a very poor, almost non-existant, mobile and tablet experience. Due to the social reach that the company had, we decided that building a solid user experience across all devices would be key to growth. We therefore we took a mobile-first approach to designing the site.
We were tasked with designing and building a tool to allow users to design and personalise their own t-shirts, hoodies and vest tops. However, being a young company – there was little budget to develop something like this. So instead we found a premium plugin for the client which achieved most of what they needed and the customised it to fulfil their brief.
We also helped them to improve all the product images and gave them training on improving the copy for search engines and users alike.